For 30 years, Susan E. Lee has been an innovator and an industry leader working with many theatrical producing companies and non-profit arts organizations. She introduced Camp Broadway LLC in 1995 and has since managed the brand, business and program development. In addition to her role as founder and managing member of the company, she is the Chief Marketing Officer for The Nederlander Producing Company of America, where she oversees new business partnerships and marketing. Since joining the company she successfully developed and launched Audience Rewards, now the official loyalty program for Broadway; The National High School Musical Theatre Awards aka The Jimmy’s Awards, named in honor of James M. Nederlander; and InTheatre Network, which is now operating across all Broadway theatres. Prior to joining The Nederlander Organization, Susan oversaw the development of new business strategies and marketing services for Serino Coyne, Inc., the largest full-service agency in the live entertainment industry. Under her leadership, the agency expanded services to include Internet marketing, sponsorship sales, media promotions and cultural tourism.
Susan has also represented a portfolio of theatrical properties for sponsorship and product placement. She developed and implemented the marketing partnership between Visa and the Tony® Award-winning musical Movin’ Out on Broadway. Following a successful partnership in New York, Visa became the title sponsor of the national tour of Movin’ Out, which was supported by the largest integrated marketing campaign in theatrical history. While at Serino Coyne, Susan also launched Tuesday’s at 7 and Season of Savings, Broadways largest industry-wide cooperative consumer outreach initiative, which has generated over 50 million dollars in ticket sales since 2000.
Working in partnership with Sound Associates, Susan also successfully introduced ShowTrans® on Broadway in 1996. ShowTrans is an assistive technology that provides multi-lingual audio commentary for non-English speaking audiences. ShowTrans is operating at The Phantom of the Opera, Wicked, Mamma Mia and others. Susan helped introduce sponsorship marketing to Broadway during her tenure as Director of Marketing at The League of American Theatres and Producers, where she launched Broadway on Broadway, The Broadway Line and, most notably, Celebrate Broadway: The 100th Anniversary of Broadway in Times Square. Prior to joining The League, Susan was the national press representative for YulBrynner’s Farewell Tour of The King and I, Arsenic and Old Lace starring Jean Stapleton, and Macbeth starring Glenda Jackson and Christopher Plummer. She is a member of The Association of Press Agents and Managers.
Melissa is currently Managing Director for Camp Broadway, LLC based in New York City. Camp Broadway is currently celebrating 20 years as Broadway’s original destination for theater-loving kids, offering signature musical theater and special event programming in New York City and 13 partner cities throughout the United States, as well as collaborations with international partners in Honduras, Portugal and Korea. She oversees all administrative and creative staff as well as manages and implements operations for programming and events in all locations.
Melissa’s work in colleges and universities includes her current position as Industry Coordinator at The New York Institute of Technology’s master’s degree program, Leadership in Arts and Entertainment, where she contributes to curriculum, connecting students to the leaders in theater, dance and music in New York City. For six years she served as Technical Director for the Dance Department at Sarah Lawrence College where she taught stage management to under-graduate and graduate students. In her fifth year of service she was given a citation from the president’s office for special contribution to the dance department. She has also been invited to be a guest speaker at Yale University and Columbia University addressing stage management students.
Melissa served as Production Manager for Nederlander Worldwide Entertainment where she oversaw the company’s booking and presentation of Broadway shows throughout China, including the 10-city tour of AIDA (2008), FAME: The Musical (2009) and LUMA (2009). She led the development of the inaugural session of the Cultural Trade and Industry Exchange Program; a training session for Chinese arts managers and cultural government officials in the best practices of commercial theater in the United States.
Melissa toured extensively in the United States and throughout the world as a Stage Manager and Production Manager for several major American dance companies including New York City Ballet, The School of American Ballet, the Trisha Brown Dance Company, the Martha Graham Dance Company, Elisa Monte Dance, Baryshnikov Productions, Jacob’s Pillow Dance Festival and Boston Ballet, among others. Theater credits include Lincoln Center Institute, Lincoln Center Festival and North Shore Music Theater.
Additionally, she served as General Manager for the Martha Graham Dance Company, Booking Manager for Pentacle, Danceworks Inc. (an arts service organization), Managing Producer for Shen Wei Dance Arts as well as Production Consultant for Morphoses: The Wheeldon Company.
Melissa is a proud alumni of Emerson College, Boston, MA graduating with a BFA in Production Management.
Jenine is currently the Business Manager for Camp Broadway, LLC where she oversees the day-to-day operations and ensures that the company is on track to meet internal goals while continuing to execute the quality of programs that Camp Broadway is known for. As a newcomer to the world of Broadway and the performing arts, Jenine is very eager to learn about all aspects of the theatre and experience everything that the culture has to offer.
Although a novice to the industry, Jenine has extensive knowledge of managing and implementing internal systems and processes to create a more efficient business structure. Prior to Camp Broadway, she spent a number of years working in the Finance department of Rent the Runway- a fashion e-commerce company. Initially a team of one, Jenine worked her way up from a Collections Associate to recruiting and managing a team of 10 as well as working closely with the Senior Accounting team and Controller on additional tasks and projects. Outside of her work life, Jenine has a passion for working with adolescents and co-founded a mentoring program geared towards motivating and uplifting young high school women to reach their full potential in both their personal and professional lives.
Jenine attended SUNY College at Old Westbury where she obtained a Bachelor’s of Science in Business Administration.
Kerry Dineen currently works as the Community Engagement Manager at Camp Broadway, Broadway’s Original Destination for Theater-loving Kids. Having worked for the company as an intern, production assistant, and communications coordinator, she now manages the company’s marketing, communications, social channels, and website. Another component of her work at Camp Broadway includes collaborating on projects including the National High School Musical Theatre Awards, a national celebration of student achievement in high school musical theatre, and the Roger Rees Awards for Excellence in Performance, the New York chapter of the national program, StageNotes, and the Broadway Education Alliance.
Kerry attended Fordham University at Lincoln Center, and graduated in 2013 with a BA in Communications & Media Studies and French Language & Literature. During her time at Fordham, she interned at Camp Broadway, NBC Universal, Universal Pictures. In 2017, she received her Master’s Degree in Integrated Marketing and Communications at Marist College.
Brian W. Curran is a invaluable business and financial advisor to Camp Broadway LLC and a founding member of the Board of Directors for the Broadway Education Alliance, a 501.c3 not-for-profit organization, dedicated to innovative business solutions in the area of arts, culture and character based education. Chief Operations Officer of Diversified Agency Services (“DAS”), the marketing services division of Omnicom Group Inc (NYSE: OMC). He has global responsibility for the strategic development and operational performance of DAS’s extensive interests in the direct, promotional, field, channel, wireless, entertainment, event and sports marketing space as well as, market research, branding, design, public relations, healthcare and other specialty advertising services. He is also responsible for strategy development including much of DAS’s corporate mergers and acquisition activity. Previously, he was President, CRM of DAS from 2004-2006, and International Chief Financial Officer of DAS from 1998-2003. In this role he was based in London, and was responsible for the operational and financial performance of the DAS businesses in Europe. Prior to that, he was the Group Financial Director of WWAV Rapp Collins from 1986-1998. WWAV Rapp Collins (now Rapp) is the leading direct marketing services provider in the United Kingdom, and over that period Mr. Curran provided the stewardship to support the growth in their business from billings of $20m to $200m, including the sale of the business to DAS in 1994. Mr. Curran is an economics graduate of the London School of Economics. He qualified as a Chartered Accountant in London in 1983 and remained in public practice until 1986. Throughout his professional career, Brian has provided financial stewardship and advice to a number of sports clubs and associations.
Camp Broadway deserves a standing ovation for its unparalleled dedication to developing and nurturing theater-loving kids! The opportunity to train with real Broadway professionals has given my daughter, Katie, a tremendous boost in her self-confidence- it has quite simply been a life-changing experience.